As you read this, you might be stuck in an office cubicle, pushing papers around with the aim of making a wealthy person even wealthier. Or perhaps you’re in your kitchen, bored with life as a homemaker, and longing to start a business of your own. Maybe you’ve been itching to quit your 9-5, and head to the beaches of Bali where you can spend your days finally writing that book you’ve been meaning to get around to. Maybe you just have an idea or a dream. Maybe you are simply frustrated with your life and want more.

If you spend every day feeling hemmed in, like your work is inhibiting your creative expression and chipping away at your passion, now is the time to act. Whether you’ve been thinking of starting your own food truck, or you’ve been sitting on a billion dollar idea for an internet company, this series is for you.

The late Steve Jobs claimed that he looked into the mirror every day and asked himself “Am I doing what I want to be doing? And if not, why not?”. At the time of his death, he had a net worth of $8.3 billion, but Jobs never chased money for the sake of money – he pursued his passion. A rebel entrepreneur will look in the mirror and ask the same question. If they truly value their life, they’ll pursue their passion.

The following is a series of lessons, short stories and life-hacks from rebel entrepreneurs. These lessons and life hacks have a thorough grounding in scientific research and the very latest in psychology and business studies. This research backs up the stories and life hacks of rebel entrepreneurs that took the plunge for freedom. Now, they work when they want, where they want and how they want. Business is done entirely on their own terms. They make money work for them, and not the other way around.

Chrisjan Peters once said: “Your salary is the bribe they give you to forget your dreams.” Remember this. The clutches of corporate life will hold a rebel entrepreneur captive, but taking a risk will set them free.


John Moore
Founder, Writer and CEO

John Moore is a serial entrepreneur who has built several multimillion dollar businesses. Moore has become known as a “rebel entrepreneur” because of his unique style in building his businesses. 3D4Medical, which Moore built from scratch on a shoestring budget, has single-handedly revolutionised how anatomy is studied throughout the world through disruptive proprietary 3D technology. By the time that Moore sold 3D4Medical to Elsevier PLC, his company had replaced traditional textbooks and medical learning in over 300 of the world’s top universities, over 25 Million downloads and over 1.2 million subscribers. 3D4Medical’s award-winning medical platform Complete Anatomy has dominated the top spot on every single app store in over 160 countries.

In November, 2019, Moore sold 3D4Medical to Elsevier for $50.6 million.

Moore believes strongly in disruptive ideas, passion, fairness, integrity but at the same time standing up and speaking out for what he believes in, when needs be.

Moore is passionate about revolutionary technologies and the rebel entrepreneurs that drive them.

John Moore is now CEO of Moorezey Innovation Labs which owns companies committed to having a positive impact on the world using technology, innovation, health and wellbeing and investments that allow people to help themselves.

See John Moore’s interview on Built To Sell radio here:
Ines Arsic​
Web Developer

Ines acquired her Electrical and Computer Engineering Degree in Serbia in 2013. From that moment on, she has worked in various IT companies as a Developer in various frameworks and Digital Media Specialist.

Jakki Moore​

Jakki is an international artist, illustrator and creative consultant.

John Moore Jr

John is a creative and conceptual designer involved in editing, filming and design of particular images and videos.