ARTICLE 001: I remember the exact moment I made the decision to become an entrepreneur. I was 18, working in the US on a Christmas
ARTICLE 006: There was once a farmer, whose stallion was his most prized possession. He took excellent care of the animal, until one day, the
ARTICLE 009: Before it was called Instagram, it was called Burbn. With this app, users could share photos, connect with friends, earn points and
ARTICLE 004: After years of grafting and sleepless nights, I finally felt ready to launch our product. We were given a great opportunity to launch Complete
ARTICLE 005: Reid Hoffman – the founder of LinkedIn – once said: “Starting a company is like jumping off a cliff and trying to assemble a plane
ARTICLE 007: Failure, in the past, was seen as grounds for punishment, especially for entrepreneurs. Societies from Ancient Greece and
ARTICLE 008: When I first told people about my vision for 3D4Medical, they laughed at me. I was a broke outsider who disliked authority and more
ARTICLE 003: The average human attention span is short, and, according to a 2015 survey by Microsoft, it’s only getting shorter. In the study
ARTICLE 010: Michelangelo once said: “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and
ARTICLE 129: If you keep an open mind it will not only strengthen the judgements you make in business, but will make you happier as well.
ARTICLE 128: The world appears to be so divided. Leaders and entrepreneurs challenge their own perspectives, in business and life by looking at
ARTICLE 127: It only takes one person to make or break a brand. Rebel entrepreneurs understand this. They never underestimate the impact a single
ARTICLE 126: Rebel entrepreneurs stand by their integrity. They are unafraid to question conventional wisdom. Crucially, they ask the
ARTICLE 125: To survive, businesses have to change their plans all the time. In business, adaptability is crucial. If you don't adapt you don't
ARTICLE 124: Anxiety can follow an entrepreneur at every stage in business. Though they can take practical steps to avoid it, anxiety can rear its head
ARTICLE 121: In New York City, there is no shortage of restaurants that serve just one meal. From mac and cheese places to peanut butter
ARTICLE 116: Desire plays a huge role in the realisation of a rebel entrepreneur’s path. That primal, all encompassing urge to succeed feeds
ARTICLE 073: I was eating a meal recently and noticed tables of people celebrating. When the waiter brought out a cake with burning sparklers to
ARTICLE 060: I spent most of my adolescence in detention. From a young age – even though I was considered ‘clever’ – I was constantly getting in
ARTICLE 054: Money was my motivation in my early days as an entrepreneur. In hindsight, this was the single biggest mistake I made in my
ARTICLE 040: In 2007, two broke roommates, Brian Chesky and Joe Gebbia realised that if they couldn’t raise enough money for rent on their San
ARTICLE 039: In 2015, researchers at Washington University in St. Louis wanted to determine which is a more effective motivator – the carrot (the
ARTICLE 025: When 3D4Medical started off, I was operating entirely on a shoestring. We had just one employee – me – who worked from the attic of my
ARTICLE 021: When Star Trek first debuted, it gained a cult-following who were charmed by the innovative technology that took centre stage. Many
ARTICLE 019: “Your salary is the bribe they give you to forget your dreams.” – Chrisjan Peters As you read this, you might be stuck in an office
ARTICLE 016: Which makes for a better business – selling a product or a service? I happen to have experience in both. I was the founder and CEO of
ARTICLE 003: The average human attention span is short, and, according to a 2015 survey by Microsoft, it’s only getting shorter. In the study
ARTICLE 008: When I first told people about my vision for 3D4Medical, they laughed at me. I was a broke outsider who disliked authority and more
ARTICLE 005: Reid Hoffman – the founder of LinkedIn – once said: “Starting a company is like jumping off a cliff and trying to assemble a plane
ARTICLE 004: After years of grafting and sleepless nights, I finally felt ready to launch our product. We were given a great opportunity to launch Complete
ARTICLE 009: Before it was called Instagram, it was called Burbn. With this app, users could share photos, connect with friends, earn points and
ARTICLE 001: I remember the exact moment I made the decision to become an entrepreneur. I was 18, working in the US on a Christmas
ARTICLE 094: Investors say no to entrepreneurs for a variety of reasons, and more often than not it’s simply a case of the fit not being right. After all
ARTICLE 045: When realtors host open viewings they invite potential buyers to imagine themselves living in the house. They get rid of clutter, brew a
ARTICLE 047: In 1870, Josephine Cochran enjoyed a busy social life, and would host dinner parties for her friends from her home in Illinois.
ARTICLE 051: Artificial intelligence is transforming the world we live in every day whether you are aware of it or not. As new strides in technology
ARTICLE 061: When my business partner Niall Johnston and I got up and running, we visited many investors, to demonstrate the virtues of our
ARTICLE 062: When I finally got 3D4Medical off the ground, external investors and venture capitalists started showing interest. They’d get in
ARTICLE 093: Investment expert Alicia Syrett maintains that the average investor says no 98-99% of the time, although this figure fluctuates
ARTICLE 044: When it comes to fundraising it is critical to not only communicate your adaptability and the viability of your product, but to prove the
ARTICLE 095: When Facebook secured funding in 2004, they didn’t have a formal pitch. Instead, they had a media pack which demonstrated the
ARTICLE 100: The average American makes up to 70 choices per day. Choice is a fundamental part of life. While freedom is all about having options
ARTICLE 101: In 2003, researchers Dholakia and Simonson used eBay to see how customers really respond to discounts. They sold the same album
ARTICLE 102: Amazon have built their brand on the understanding that modern consumers are willing to pay to get what they want as fast as
ARTICLE 122: The phone line went dead. Another no. I had just arrived in the US and the only job I could get was in sales. I was 21 years-old, sitting
ARTICLE 125: To survive, businesses have to change their plans all the time. In business, adaptability is crucial. If you don't adapt you don't
ARTICLE 127: It only takes one person to make or break a brand. Rebel entrepreneurs understand this. They never underestimate the impact a single
ARTICLE 018: In Latin, the word currency means ‘to flow’. Picture a town where everybody is in debt. Each town-person owes money to someone
ARTICLE 011: When Colonel Sanders franchised his signature fried chicken recipe, he was in his sixties. After years of selling from his roadside
ARTICLE 013: In 1952, a group of scientists conducted a behavioral study on the monkeys living on the Japanese island of Kōjima. Over
ARTICLE 017: When web browsers were launched in the 90’s, sceptics feared that the advancements would result in mass unemployment as the internet
ARTICLE 007: Failure, in the past, was seen as grounds for punishment, especially for entrepreneurs. Societies from Ancient Greece and
ARTICLE 024: A friend of mine was the ultimate rebel entrepreneur. On a shoestring he managed to build a multimillion dollar business in just a short
ARTICLE 041: In 2008, Marissa Mayer wanted to determine how colour influenced users’ engagement with Google Ads. Mayer performed
ARTICLE 043: In 1956, researchers at Swathorne College set up a simple study to determine the extent to which humans are influenced by others.
ARTICLE 057: Dr Seuss’ children’s book Green Eggs and Ham was brought to life following a bet between Seuss and his publisher Bennett Cerf.
ARTICLE 115: When George Nissen came up with the idea for the trampoline, he was 16 years-old. Nissen was watching the acrobats of a circus
ARTICLE 103: When Michael Jordan was in high school, he didn’t make the basketball team. Instead of taking the rejection personally, he
ARTICLE 091: Before he studied the flow state, Mihaly Csikszentmihalyi had originally set out to determine what makes people happy. He was
ARTICLE 084: When it comes to New Year’s Resolutions, only 72% of people continue to honour them after the first week. Six months in,
ARTICLE 079: In 1984, John McEnroe exceeded expectations at his final match at Wimbledon, finishing the year with a match record of 82 wins
ARTICLE 072: In 1990, Daniel Kahneman and Richard Thaler set out to determine how our sense of possession is ingrained into our identity. The
ARTICLE 065: “A goal should scare you a little and excite you a lot.” – Dr Joe Vitale. If your goal is too easy, it won't excite you. Your goals have to
ARTICLE 042: In a 2002 study, 180 people underwent three treatment routes for their arthritis. In one group, surgeons removed the patients’
ARTICLE 035: What is thinking? The practice of thinking is just asking and answering questions – that’s where our thoughts come from. If you are
ARTICLE 026: In 1967, Australian psychologist Alan Richardson visited a team of college basketball players. Richardson watched the
ARTICLE 010: Michelangelo once said: “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and
ARTICLE 069: Most people are born with a powerful instrument that is completely unique to them – their voice. When our vocal cords vibrate
ARTICLE 089: In 2010, Cornell researcher Matthew Brashears set out to determine how human friendships have evolved since the internet
ARTICLE 088: For most, listening does not come easily – not because we’re unintelligent or callous – but because the mechanisms of our brain make
ARTICLE 120: Over 500 faces were staring up at me, waiting for me to say something. Anything. But I couldn’t even open my mouth. I had been invited
ARTICLE 118: Social media is an invaluable tool in business. The platform gives entrepreneurs an opportunity to quickly reach a targeted or global
ARTICLE 052: When I was in my early twenties, I worked as a salesman for a company that raised money for the Catholic Church in California. I didn't
ARTICLE 067: A study conducted by LinkedIn found that 85% of jobs are secured through networking as opposed to traditional application
ARTICLE 014: In 2008, researchers Jessica Tracy and David Matsumoto studied the body language of blind athletes at the 2004 Paralympics against
ARTICLE 082: In the 1980s, Italian neurophysiologist Giacomo Rizzolatti was studying the brain functions of macaque monkeys when he
ARTICLE 012: Picture yourself as a sports manager, assembling the best football team that would challenge the league title. Would you take
ARTICLE 032: The very best ideas are developed carefully, and often, independent of others. In a study conducted at Yale in 1958, 48 students were
ARTICLE 050: In a 2011 study, “Do Nice Guys – And Gals – Really Finish Last?” Notre Dame Professor Timothy Judge found that agreeable
ARTICLE 056: In 1964, Harvard psychologist Robert Rosenthal teamed up with school principal Lenore Jacobson in a study that would gauge the
ARTICLE 068: A 2013 report by Gallup found that only 30% of employees feel inspired at work. It is estimated that this lack of engagement results in
ARTICLE 086: Reid Hoffman, the founder of LinkedIn, likened the figure of an entrepreneur to that of a pilot by stating “Starting a company is like
ARTICLE 092: A recent study by Harvard Business School has found that companies generate more success when the workplace environment is one
ARTICLE 098: In a feature with NPR, Majorn Bell talks about her time with a boss who micromanaged the company. Bell had to email her
ARTICLE 107: There was once a CEO who ran a hugely successful company out of a high-rise building in Manhattan. One day, a fuse blew at
ARTICLE 119: A staggering majority of people are unhappy at work. It’s a world-wide epidemic. In the United States, 70% of people hate their jobs. In
ARTICLE 128: The world appears to be so divided. Leaders and entrepreneurs challenge their own perspectives, in business and life by looking at
ARTICLE 080: I’ve spoken in the past about how a rebel entrepreneur must be psychologically equipped to deal with the challenges presented to
ARTICLE 124: Anxiety can follow an entrepreneur at every stage in business. Though they can take practical steps to avoid it, anxiety can rear its head
ARTICLE 123: Psychologists link uncertainty to anxiety. But focusing your attention on the things within your control can be beneficial for your
ARTICLE 108: Acclaimed pianist Vladimir Horowitz once said that the worst thing for a musician to do was to think about the position of his fingers as he
ARTICLE 104: When it comes to getting into the sea, there are two types of people – jumpers and splashers. The splashers enter slowly. They stand
ARTICLE 099: Before the 1950s, athletes and medical experts shared the consensus that running a mile in less than four minutes was a biological
ARTICLE 085: In a 2012 interview, Malala Yousafzai speaks about the moment she stood up to the Taliban, the terrorist group who had
ARTICLE 083: In 2005, Jessica Witt studied athletes to assess how perceptions can shape reality. After a game, Witt showed them images of
ARTICLE 081: In the 1890s, Ivan Pavlov conducted a number of experiments on dogs in which he studied their saliva secretion. Pavlov
ARTICLE 033: “You have power over your mind, not outside events. Realize this, and you will find strength.” – Marcus Aurelius During his prison
ARTICLE 071: Happiness and control are intrinsically linked, but how does this knowledge play out in the business world? Does this mean
ARTICLE 070: When were you happiest? Maybe when you landed your dream job, or when ‘the love of your life’ finally asked you out. Maybe it was a
ARTICLE 063: Can money buy happiness? In a study published in Psychological Science, Kathleen Vohs found that when people are
ARTICLE 055: Sigmund Freud once said “Unexpressed emotions will never die. They are buried alive and will come forth later in uglier
ARTICLE 053: In 1920, psychologist John Watson wanted to test the extent to which humans can be conditioned to feel irrational fear. Watson had
ARTICLE 049: Elon Musk – who identifies as an “introverted engineer” – has spoken in the past about how he had no choice but to overcome his
ARTICLE 105: Two days before his 88th birthday, Clint Eastwood played a round of golf with his friend Toby Keith. Eastwood was scheduled to start
ARTICLE 036: In 1971, Philip Zimbardo recruited students to take part in a simulated prison in Stanford’s psychology building. Half were assigned
ARTICLE 037: Albert Einstein once said “Stay away from negative people, they have a problem for every solution.” He was entirely right. Negative
ARTICLE 038: When Bill Gates was just 17 he established his first business with his partners Paul Allen and Paul Gilbert. The company was called
ARTICLE 048: David Steindl-Rast once said “It is not happiness that makes us grateful, it is gratefulness that makes us happy.” Steindl-Rast is
ARTICLE 074: Our brains are capable of processing the world around us incredibly fast – faster than we can consciously realize. However,
ARTICLE 034: Whenever we encounter a new person, opportunity or experience or even listen to a story, our brains are wired to ask the question
ARTICLE 106: When I was a teenager, I had to clean the kitchen after dinner each night. I dreaded the chore until I found a way of making it work for
ARTICLE 109: Neuroscientist Robert Sapolsky trained a group of monkeys to know that if they pressed a button ten times they would receive a
ARTICLE 111: Benjamin Franklin once said: “For every minute spent in organizing, an hour is earned.”In any arena in life, time is a precious
ARTICLE 114: From an evolutionary perspective, children are natural born risk-takers. In the past, they were exposed to more threats and had to
ARTICLE 117: Are we predisposed to think negatively? Our first ancestors were hunter-gatherers that were conditioned to yield to negative
ARTICLE 126: Rebel entrepreneurs stand by their integrity. They are unafraid to question conventional wisdom. Crucially, they ask the
ARTICLE 129: If you keep an open mind it will not only strengthen the judgements you make in business, but will make you happier as well.
ARTICLE 027: The gut is so powerful, many call it ‘the second brain’. In 2011, Dr Premsyl Berick, an associate professor of gastroenterology at
ARTICLE 002: Koko the gorilla, was just a year old when her instructor taught her American Sign Language. Soon, Koko had a vocabulary of over
ARTICLE 006: There was once a farmer, whose stallion was his most prized possession. He took excellent care of the animal, until one day, the
ARTICLE 015: When Formula 1 drivers realise they are heading straight for a wall, their first reaction is not to stop, but to divert their gaze from
ARTICLE 023: In 1961, Stanley Milgram recruited 500 men to take part in what they thought was a memory test. The participants were given the role
ARTICLE 028: According to Isaac Newton’s first law of motion, an object at rest will remain at rest, while an object in motion will stay in motion,
ARTICLE 030: During the 1960s, Walter Mischel carried out a series of studies on 600 boys and girls between the ages of three and five in what
ARTICLE 031: A friend of mine found herself at a crossroad in life. She wanted to be an editor, and hoped one day to establish an editing business
ARTICLE 029: At one point in my career, it felt like stress was going to defeat me. Deadlines were mounting, I felt physically sick and I hadn't slept
ARTICLE 046: Amnesty International lists deliberate sleep deprivation as a form of torture, and those who have been subjected to it support
ARTICLE 058: Navy SEALs get up at 04:30 AM every morning for a gruelling physical session. As the sun rises, a SEAL will complete a body-building
ARTICLE 059: It is thought that the sauna was first invented by the Finns over 2,000 years ago before they travelled and brought it to the Americas in
ARTICLE 066: When Katharine Hepburn was a child she would take an ice bath every morning and swim regularly in the Long Island Sound. The
ARTICLE 076: In 1957, a patient known to the media as ‘Mr Wright’ was diagnosed with cancer in a California hospital. His tumours were the size of
ARTICLE 077: Acknowledging gratitude is wholly beneficial to the rebel entrepreneur. I’ve spoken in the past about how the practice of giving thanks
ARTICLE 090: When Steven Kotler was 30, he was diagnosed with Lyme disease. His symptoms were so excruciating he spent 90% of his day in
ARTICLE 096: Stephen King was on a flight from New York to London when he awoke from a frightening nightmare in which he was being held
ARTICLE 097: In 1993, Swedish psychologist Anders Ericcson set out to find what makes great performers tick. He was particularly interested in
ARTICLE 110: In 1964, Norman Cousins was diagnosed with ankylosing spondylitis, a debilitating condition that left him in constant pain.
ARTICLE 112: In recent times, anxiety has become an epidemic. According to the World Health Organization, 300 million people around the world
ARTICLE 113: Humans can live without food for three weeks. We can go without water for about three days. But without any air, we’ll die after just
ARTICLE 020: In 1906, polymath and statistician Sir Francis Galton was visiting a country fair in England when he first observed a strange
ARTICLE 022: After times of war, when a large percentage of the male population is killed, there follows a huge spike in the number of the
ARTICLE 064: For years, many have claimed that their success is due to the power of ‘manifestation’. In The Secret, Rhonda Byrne claimed that if you
ARTICLE 075: In 2018, the furniture company Ikea brought two plants to a classroom in Dubai in order to raise awareness for Anti-Bullying Day. The two
ARTICLE 078: Over the course of his career, Massaru Emoto was fascinated by the connection between water and human consciousness. Emoto
ARTICLE 087: The total length of the human face divided by the distance between the eyes and mouth approximates towards the number 1.618,
ARTICLE 016: Which makes for a better business – selling a product or a service? I happen to have experience in both. I was the founder and CEO of
ARTICLE 013: In 1952, a group of scientists conducted a behavioral study on the monkeys living on the Japanese island of Kōjima. Over
ARTICLE 048: David Steindl-Rast once said “It is not happiness that makes us grateful, it is gratefulness that makes us happy.” Steindl-Rast is
ARTICLE 045: When realtors host open viewings they invite potential buyers to imagine themselves living in the house. They get rid of clutter, brew a
ARTICLE 041: In 2008, Marissa Mayer wanted to determine how colour influenced users’ engagement with Google Ads. Mayer performed
ARTICLE 112: In recent times, anxiety has become an epidemic. According to the World Health Organization, 300 million people around the world
ARTICLE 012: Picture yourself as a sports manager, assembling the best football team that would challenge the league title. Would you take
ARTICLE 037: Albert Einstein once said “Stay away from negative people, they have a problem for every solution.” He was entirely right. Negative
ARTICLE 005: Reid Hoffman – the founder of LinkedIn – once said: “Starting a company is like jumping off a cliff and trying to assemble a plane
ARTICLE 057: Dr Seuss’ children’s book Green Eggs and Ham was brought to life following a bet between Seuss and his publisher Bennett Cerf.
ARTICLE 090: When Steven Kotler was 30, he was diagnosed with Lyme disease. His symptoms were so excruciating he spent 90% of his day in
ARTICLE 118: Social media is an invaluable tool in business. The platform gives entrepreneurs an opportunity to quickly reach a targeted or global
ARTICLE 096: Stephen King was on a flight from New York to London when he awoke from a frightening nightmare in which he was being held
ARTICLE 072: In 1990, Daniel Kahneman and Richard Thaler set out to determine how our sense of possession is ingrained into our identity. The
ARTICLE 113: Humans can live without food for three weeks. We can go without water for about three days. But without any air, we’ll die after just
ARTICLE 046: Amnesty International lists deliberate sleep deprivation as a form of torture, and those who have been subjected to it support
ARTICLE 061: When my business partner Niall Johnston and I got up and running, we visited many investors, to demonstrate the virtues of our
ARTICLE 121: In New York City, there is no shortage of restaurants that serve just one meal. From mac and cheese places to peanut butter
ARTICLE 124: Anxiety can follow an entrepreneur at every stage in business. Though they can take practical steps to avoid it, anxiety can rear its head
ARTICLE 101: In 2003, researchers Dholakia and Simonson used eBay to see how customers really respond to discounts. They sold the same album
ARTICLE 077: Acknowledging gratitude is wholly beneficial to the rebel entrepreneur. I’ve spoken in the past about how the practice of giving thanks
ARTICLE 125: To survive, businesses have to change their plans all the time. In business, adaptability is crucial. If you don't adapt you don't
ARTICLE 099: Before the 1950s, athletes and medical experts shared the consensus that running a mile in less than four minutes was a biological
ARTICLE 081: In the 1890s, Ivan Pavlov conducted a number of experiments on dogs in which he studied their saliva secretion. Pavlov
ARTICLE 123: Psychologists link uncertainty to anxiety. But focusing your attention on the things within your control can be beneficial for your
ARTICLE 085: In a 2012 interview, Malala Yousafzai speaks about the moment she stood up to the Taliban, the terrorist group who had
ARTICLE 049: Elon Musk – who identifies as an “introverted engineer” – has spoken in the past about how he had no choice but to overcome his
ARTICLE 036: In 1971, Philip Zimbardo recruited students to take part in a simulated prison in Stanford’s psychology building. Half were assigned
ARTICLE 093: Investment expert Alicia Syrett maintains that the average investor says no 98-99% of the time, although this figure fluctuates
ARTICLE 024: A friend of mine was the ultimate rebel entrepreneur. On a shoestring he managed to build a multimillion dollar business in just a short
ARTICLE 017: When web browsers were launched in the 90’s, sceptics feared that the advancements would result in mass unemployment as the internet
ARTICLE 115: When George Nissen came up with the idea for the trampoline, he was 16 years-old. Nissen was watching the acrobats of a circus
ARTICLE 086: Reid Hoffman, the founder of LinkedIn, likened the figure of an entrepreneur to that of a pilot by stating “Starting a company is like
ARTICLE 082: In the 1980s, Italian neurophysiologist Giacomo Rizzolatti was studying the brain functions of macaque monkeys when he
ARTICLE 067: A study conducted by LinkedIn found that 85% of jobs are secured through networking as opposed to traditional application
ARTICLE 126: Rebel entrepreneurs stand by their integrity. They are unafraid to question conventional wisdom. Crucially, they ask the
ARTICLE 033: “You have power over your mind, not outside events. Realize this, and you will find strength.” – Marcus Aurelius During his prison
THE HOLODECK OF THE 21st CENTURY
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!
