Article 080: For success rewire your brain

Rewire your brain

I’ve spoken in the past about how a rebel entrepreneur must be psychologically equipped to deal with the challenges presented to them on a daily basis. Positive, emotionalised thinking is a fundamental element of goal realisation. Having said that, there are times in life when, for whatever reason, the very idea of thinking positively feels impossible. However, every single person has the capacity to rewire their brain with the aim of changing behaviour and taking action in any given circumstance. This process is known as Neuro-Linguistic Programming (NLP), and since its development by Richard Bandler and John Grinder in the 1970s, scores of people have turned to the practice to counter negativity, overcome phobias, connect with others and achieve their goals.

The overriding principle of NLP is that the solutions to our problems can be found within the architecture of our own minds – it is merely a question of knowing how to effectively communicate with our subconscious in order to pull these answers out. This process can be achieved through a number of simple but hugely effective techniques including anchoring, rapport, and content reframing.

These methods offer the rebel entrepreneur the tools required to foster positive thinking, overcome their inner saboteur or negative patterns and to become better communicators, both with themselves and other people.

In fact, NLP is so powerful that many practitioners consult its methods for a number of conditions with many claiming that its techniques have been successful in the treatment of depression, anxiety, PTSD and even physical conditions like allergies and the common cold. NLP techniques, when properly carried out, provide rebel entrepreneurs with a unique toolset that not only promotes physical health, but optimal mental well-being to confront any challenge in business, or indeed, life.

The following articles will go into more detail about a number of NLP techniques including anchoring, rapport and content reframing.




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