Directed energy

In 2018, the furniture company Ikea brought two plants to a classroom in Dubai in order to raise awareness for Anti-Bullying Day. The two plants were kept in the same environment – they both received the same amount of water, the same light, the same fertiliser. However, the schoolchildren were told to nourish one of the plants with compliments, kindness and positive energy, and to bully the other plant with cruel insults and negative energy. After 30 days, the complimented plant was thriving – it had grown tall, its leaves were green and flourishing. The bullied plant, on the other hand, had withered away. The schoolchildren were able to see how their kindness and positive energy had an impact on the world around them, while their negative energy was a destructive force.

Our energy – whether it’s positive and nourishing or negative and destructive – has an impact on the objects, life sources and the world around us. Our thoughts and intentions have consequences and our energy is fundamental in order for growth and success to be determined.

The way we think has a huge impact on our life, relationships and business and this knowledge is crucial for a rebel entrepreneur at every step of their development. There is no room for negativity at any point in business. If we let it in, it will erode our confidence and damage our business. In order for real growth to happen, rebel entrepreneurs must pour positive energy into their business. They constantly nourish their products and relationships with positive thoughts, intentions and actions.

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