When I first told people about my vision for 3D4Medical, they laughed at me. I was a broke outsider who disliked authority and more frustratingly, authority disliked me. How was I going to change an industry when I had no credibility?

But I believed so passionately that 3D would revolutionize the way in which people studied medical anatomy that it soon became a burning desire.

The more research I did, the more my gut “knowing” grew. I discovered that, for the past two centuries, anatomy had been taught the exact same way. Students referred to books – Netter and Grays – textbooks that date as far back as 1858. The way people were taught about the complexities of the human body hadn’t changed in 200 years.

Our future doctors had no other option but to learn about our vast biological multiplicities through flat images and singular diagrams. To me, this was not right. I imagined a better way to learn using 3D. With 3D software, similar to real life, users could rotate photo realistic 3D models to any angle, manipulate structures, perform dissections and so much more.

Robin Sharma says, “If people aren’t laughing at your dreams, than your dreams aren’t big enough”. If I hadn’t questioned why we blindly accept the ‘rules’ – in this case of anatomy education – a new and easier way of learning would never have been born.

As a rebel entrepreneur, more often than not, the only direction for you to move in is against the tide of the crowd.

Rebel entrepreneurs question the rules, authority and conventions, whether they emerge from society, culture or religion. They think outside the box and believe in themselves. As the saying goes, if you obey all the rules, you miss all the fun. Rebel entrepreneurs are always considering ways in which products or services may disrupt the market. If you can believe it, you can achieve it.

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