Category: Growing a Business

One Person

ARTICLE 127: It only takes one person to make or break a brand. Rebel entrepreneurs understand this. They never underestimate the impact a single

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Adapt

ARTICLE 125: To survive, businesses have to change their plans all the time. In business, adaptability is crucial. If you don't adapt you don't

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ARTICLE 122: If you can offer a solution or a prescription to your customers' problem, the sale will close itself. Selling is not jamming your foot in

Customers

ARTICLE 122: The phone line went dead. Another no. I had just arrived in the US and the only job I could get was in sales. I was 21 years-old, sitting

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Instant gratification

ARTICLE 102: Amazon have built their brand on the understanding that modern consumers are willing to pay to get what they want as fast as

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Premium product

ARTICLE 101: In 2003, researchers Dholakia and Simonson used eBay to see how customers really respond to discounts. They sold the same album

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Choice

ARTICLE 100: The average American makes up to 70 choices per day. Choice is a fundamental part of life. While freedom is all about having options

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Investment

ARTICLE 095: When Facebook secured funding in 2004, they didn’t have a formal pitch. Instead, they had a media pack which demonstrated the

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Click

ARTICLE 094: Investors say no to entrepreneurs for a variety of reasons, and more often than not it’s simply a case of the fit not being right. After all

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Research

ARTICLE 093: Investment expert Alicia Syrett maintains that the average investor says no 98-99% of the time, although this figure fluctuates

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Venture capitalists

ARTICLE 062: When I finally got 3D4Medical off the ground, external investors and venture capitalists started showing interest. They’d get in

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Passion

ARTICLE 061: When my business partner Niall Johnston and I got up and running, we visited many investors, to demonstrate the virtues of our

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Artificial intelligence advantage

ARTICLE 051: Artificial intelligence is transforming the world we live in every day whether you are aware of it or not. As new strides in technology

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Sell products

ARTICLE 047: In 1870, Josephine Cochran enjoyed a busy social life, and would host dinner parties for her friends from her home in Illinois.

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ARTICLE 047: Great businesses sell products that solve their customers’ pain. The reasoning behind this model for success is psychological. Humans,

ARTICLE 045: Rebel entrepreneurs understand a fundamental truth about sales - the product itself doesn’t seal the deal but the experience that goes

Experience

ARTICLE 045: When realtors host open viewings they invite potential buyers to imagine themselves living in the house. They get rid of clutter, brew a

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Prove

ARTICLE 044: When it comes to fundraising it is critical to not only communicate your adaptability and the viability of your product, but to prove the

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ARTICLE 044: Rebel entrepreneurs must prove their viability if they want to maintain their potential investors’ interest, and secure the funding. In 1997

ARTICLE 043: A rebel entrepreneur, on the other hand, will take opinions into consideration, but they will not override their own self belief. They are

Belief

ARTICLE 043: In 1956, researchers at Swathorne College set up a simple study to determine the extent to which humans are influenced by others.

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Feedback

ARTICLE 041: In 2008, Marissa Mayer wanted to determine how colour influenced users’ engagement with Google Ads. Mayer performed

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ARTICLE 041: With feedback, rebel entrepreneurs can remove the friction points and then reassess. This process is known as the “perfection loop”. It’s

ARTICLE 024: Never sell out. I’ve seen first hand how so many otherwise brilliant entrepreneurs sell majority shares to VCs, or investors, only to

Never sell out

ARTICLE 024: A friend of mine was the ultimate rebel entrepreneur. On a shoestring he managed to build a multimillion dollar business in just a short

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Don't work for money

ARTICLE 018: In Latin, the word currency means ‘to flow’. Picture a town where everybody is in debt. Each town-person owes money to someone

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ARTICLE 018: A rebel entrepreneur understands that in order to make money they have to invest. They don’t let their cash stagnate. Their goal is not

ARTICLE 017: The AI revolution will be no different. AI will see people leave monotonous menial jobs and start working in more creative

Jobs

ARTICLE 017: When web browsers were launched in the 90’s, sceptics feared that the advancements would result in mass unemployment as the internet

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ARTICLE 013: When you are struck with a good idea - whether it’s a new innovation or an idea for a business - remember somewhere in the world,

Idea

ARTICLE 013: In 1952, a group of scientists conducted a behavioral study on the monkeys living on the Japanese island of Kōjima. Over

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Patient

ARTICLE 011: When Colonel Sanders franchised his signature fried chicken recipe, he was in his sixties. After years of selling from his roadside

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ARTICLE 011: Rebel entrepreneurs must show investors that they have the tenacity to get through uncertain financial periods. They are patient.

Failure

ARTICLE 007: Failure, in the past, was seen as grounds for punishment, especially for entrepreneurs. Societies from Ancient Greece and

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ARTICLE 007: Failure is crucial to the development of an entrepreneur’s business. It is not an indication of incompetence, but a powerful