Category: Growing a Business

One Person

ARTICLE 127: It only takes one person to make or break a brand. Rebel entrepreneurs understand this. They never underestimate the impact a single



ARTICLE 125: To survive, businesses have to change their plans all the time. In business, adaptability is crucial. If you don't adapt you don't


ARTICLE 122: If you can offer a solution or a prescription to your customers' problem, the sale will close itself. Selling is not jamming your foot in


ARTICLE 122: The phone line went dead. Another no. I had just arrived in the US and the only job I could get was in sales. I was 21 years-old, sitting


Instant gratification

ARTICLE 102: Amazon have built their brand on the understanding that modern consumers are willing to pay to get what they want as fast as


Premium product

ARTICLE 101: In 2003, researchers Dholakia and Simonson used eBay to see how customers really respond to discounts. They sold the same album



ARTICLE 100: The average American makes up to 70 choices per day. Choice is a fundamental part of life. While freedom is all about having options



ARTICLE 095: When Facebook secured funding in 2004, they didn’t have a formal pitch. Instead, they had a media pack which demonstrated the



ARTICLE 094: Investors say no to entrepreneurs for a variety of reasons, and more often than not it’s simply a case of the fit not being right. After all



ARTICLE 093: Investment expert Alicia Syrett maintains that the average investor says no 98-99% of the time, although this figure fluctuates


Venture capitalists

ARTICLE 062: When I finally got 3D4Medical off the ground, external investors and venture capitalists started showing interest. They’d get in



ARTICLE 061: When my business partner Niall Johnston and I got up and running, we visited many investors, to demonstrate the virtues of our


Artificial intelligence advantage

ARTICLE 051: Artificial intelligence is transforming the world we live in every day whether you are aware of it or not. As new strides in technology


Sell products

ARTICLE 047: In 1870, Josephine Cochran enjoyed a busy social life, and would host dinner parties for her friends from her home in Illinois.


ARTICLE 047: Great businesses sell products that solve their customers’ pain. The reasoning behind this model for success is psychological. Humans,

ARTICLE 045: Rebel entrepreneurs understand a fundamental truth about sales - the product itself doesn’t seal the deal but the experience that goes


ARTICLE 045: When realtors host open viewings they invite potential buyers to imagine themselves living in the house. They get rid of clutter, brew a



ARTICLE 044: When it comes to fundraising it is critical to not only communicate your adaptability and the viability of your product, but to prove the


ARTICLE 044: Rebel entrepreneurs must prove their viability if they want to maintain their potential investors’ interest, and secure the funding. In 1997

ARTICLE 043: A rebel entrepreneur, on the other hand, will take opinions into consideration, but they will not override their own self belief. They are


ARTICLE 043: In 1956, researchers at Swathorne College set up a simple study to determine the extent to which humans are influenced by others.



ARTICLE 041: In 2008, Marissa Mayer wanted to determine how colour influenced users’ engagement with Google Ads. Mayer performed


ARTICLE 041: With feedback, rebel entrepreneurs can remove the friction points and then reassess. This process is known as the “perfection loop”. It’s

ARTICLE 024: Never sell out. I’ve seen first hand how so many otherwise brilliant entrepreneurs sell majority shares to VCs, or investors, only to

Never sell out

ARTICLE 024: A friend of mine was the ultimate rebel entrepreneur. On a shoestring he managed to build a multimillion dollar business in just a short


Don't work for money

ARTICLE 018: In Latin, the word currency means ‘to flow’. Picture a town where everybody is in debt. Each town-person owes money to someone


ARTICLE 018: A rebel entrepreneur understands that in order to make money they have to invest. They don’t let their cash stagnate. Their goal is not

ARTICLE 017: The AI revolution will be no different. AI will see people leave monotonous menial jobs and start working in more creative


ARTICLE 017: When web browsers were launched in the 90’s, sceptics feared that the advancements would result in mass unemployment as the internet


ARTICLE 013: When you are struck with a good idea - whether it’s a new innovation or an idea for a business - remember somewhere in the world,


ARTICLE 013: In 1952, a group of scientists conducted a behavioral study on the monkeys living on the Japanese island of Kōjima. Over



ARTICLE 011: When Colonel Sanders franchised his signature fried chicken recipe, he was in his sixties. After years of selling from his roadside


ARTICLE 011: Rebel entrepreneurs must show investors that they have the tenacity to get through uncertain financial periods. They are patient.


ARTICLE 007: Failure, in the past, was seen as grounds for punishment, especially for entrepreneurs. Societies from Ancient Greece and


ARTICLE 007: Failure is crucial to the development of an entrepreneur’s business. It is not an indication of incompetence, but a powerful