Category: Growing a Business

One Person

It only takes one person to make or break a brand. Rebel entrepreneurs understand this. They never underestimate the impact a single person can have.

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Adapt

To survive, businesses have to change their plans all the time. In business, adaptability is crucial. If you don't adapt you don't survive.

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Customers

The phone line went dead. Another no. I had just arrived in the US and the only job I could get was in

1.42K

If you can offer a solution or a prescription to your customers' problem, the sale will close itself. Selling is not jamming your foot in someone’s door.

Instant gratification

Amazon have built their brand on the understanding that modern consumers are willing to pay to get what they want as fast as

3.69K

Premium product

In 2003, researchers Dholakia and Simonson used eBay to see how customers really respond to discounts. They sold the same album – Pink

3.39K

Choice

The average American makes up to 70 choices per day. Choice is a fundamental part of life. While freedom is all about having

3.36K

Investment

When Facebook secured funding in 2004, they didn’t have a formal pitch. Instead, they had a media pack which demonstrated the platform’s reach

3.21K

Click

Investors say no to entrepreneurs for a variety of reasons, and more often than not it’s simply a case of the fit not

3.53K

Research

Investment expert Alicia Syrett maintains that the average investor says no 98-99% of the time, although this figure fluctuates depending on the type

3.74K

Venture capitalists

When I finally got 3D4Medical off the ground, external investors and venture capitalists started showing interest. They’d get in touch with generous offers,

3.29K

Passion

When my business partner Niall Johnston and I got up and running, we visited many investors, to demonstrate the virtues of our 3D

3.33K

Artificial intelligence advantage

Artificial intelligence is transforming the world we live in every day whether you are aware of it or not. As new strides in

3.73K

Great businesses sell products that solve their customers’ pain. The reasoning behind this model for success is psychological. Humans, on a rudimentary

Sell products

In 1870, Josephine Cochran enjoyed a busy social life, and would host dinner parties for her friends from her home in Illinois. One

3.74K

Experience

When realtors host open viewings they invite potential buyers to imagine themselves living in the house. They get rid of clutter, brew a

3.78K

Rebel entrepreneurs understand a fundamental truth about sales - the product itself doesn’t seal the deal but the experience that goes with the product does

Rebel entrepreneurs must prove their viability if they want to maintain their potential investors’ interest, and secure the funding. In 1997 I returned from

Prove

When it comes to fundraising it is critical to not only communicate your adaptability and the viability of your product, but to prove

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Belief

In 1956, researchers at Swathorne College set up a simple study to determine the extent to which humans are influenced by others. In

3.57K

A rebel entrepreneur, on the other hand, will take opinions into consideration, but they will not override their own self belief. They are aware of the

With feedback, rebel entrepreneurs can remove the friction points and then reassess. This process is known as the “perfection loop”. It’s ongoing, but with

Feedback

In 2008, Marissa Mayer wanted to determine how colour influenced users’ engagement with Google Ads. Mayer performed extensive colour testing for Google Ads

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Never sell out

A friend of mine was the ultimate rebel entrepreneur. On a shoestring he managed to build a multimillion dollar business in just a

3.73K

Never sell out. I’ve seen first hand how so many otherwise brilliant entrepreneurs sell majority shares to VCs, or investors, only to become the employee

Don't work for money

In Latin, the word currency means ‘to flow’. Picture a town where everybody is in debt. Each town-person owes money to someone else,

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A rebel entrepreneur understands that in order to make money they have to invest. They don’t let their cash stagnate. Their goal is not to work for money

Jobs

When web browsers were launched in the 90’s, sceptics feared that the advancements would result in mass unemployment as the internet made a

3.65K

The AI revolution will be no different. AI will see people leave monotonous menial jobs and start working in more creative positions. We probably cannot

Idea

In 1952, a group of scientists conducted a behavioral study on the monkeys living on the Japanese island of Kōjima. Over the course

4.30K

When you are struck with a good idea - whether it’s a new innovation or an idea for a business - remember somewhere in the world, someone else is having

Rebel entrepreneurs must show investors that they have the tenacity to get through uncertain financial periods. They are patient.

Patient

When Colonel Sanders franchised his signature fried chicken recipe, he was in his sixties. After years of selling from his roadside restaurant in

4.60K

Failure

Failure, in the past, was seen as grounds for punishment, especially for entrepreneurs. Societies from Ancient Greece and pre-modern Italy would publicly humiliate

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Failure is crucial to the development of an entrepreneur’s business. It is not an indication of incompetence, but a powerful reminder of our growth, our