Month: November 2019


Money was my motivation in my early days as an entrepreneur. In hindsight, this was the single biggest mistake I made in my


Let your fear go

In 1920, psychologist John Watson wanted to test the extent to which humans can be conditioned to feel irrational fear. Watson had selected


Don't belittle competitors

When I was in my early twenties, I worked as a salesman for a company that raised money for the Catholic Church in


Artificial intelligence advantage

Artificial intelligence is transforming the world we live in every day whether you are aware of it or not. As new strides in


Be assertive

In a 2011 study, “Do Nice Guys – And Gals – Really Finish Last?” Notre Dame Professor Timothy Judge found that agreeable leaders



Elon Musk – who identifies as an “introverted engineer” – has spoken in the past about how he had no choice but to



David Steindl-Rast once said “It is not happiness that makes us grateful, it is gratefulness that makes us happy.” Steindl-Rast is not alone


Sell products

In 1870, Josephine Cochran enjoyed a busy social life, and would host dinner parties for her friends from her home in Illinois. One


Great businesses sell products that solve their customers’ pain. The reasoning behind this model for success is psychological. Humans, on a rudimentary

Lack of sleep

Amnesty International lists deliberate sleep deprivation as a form of torture, and those who have been subjected to it support this classification. The


A lack of sleep wreaks havoc on our physical and mental well-being, and yet humans are the only mammals to deliberately deprive themselves of sleep. From a


When realtors host open viewings they invite potential buyers to imagine themselves living in the house. They get rid of clutter, brew a


Rebel entrepreneurs understand a fundamental truth about sales - the product itself doesn’t seal the deal but the experience that goes with the product does


When it comes to fundraising it is critical to not only communicate your adaptability and the viability of your product, but to prove


Rebel entrepreneurs must prove their viability if they want to maintain their potential investors’ interest, and secure the funding. In 1997 I returned from

A rebel entrepreneur, on the other hand, will take opinions into consideration, but they will not override their own self belief. They are aware of the


In 1956, researchers at Swathorne College set up a simple study to determine the extent to which humans are influenced by others. In


When a belief becomes ingrained in your subconscious it has the same effect as a placebo, and you can then harness its power. It becomes a ‘knowing’ that


In a 2002 study, 180 people underwent three treatment routes for their arthritis. In one group, surgeons removed the patients’ loose knee cartilage.



In 2008, Marissa Mayer wanted to determine how colour influenced users’ engagement with Google Ads. Mayer performed extensive colour testing for Google Ads


With feedback, rebel entrepreneurs can remove the friction points and then reassess. This process is known as the “perfection loop”. It’s ongoing, but with

A rebel entrepreneur is very aware of the right timing for trends happening in society, and if applicable, launches their product or service when they can


In 2007, two broke roommates, Brian Chesky and Joe Gebbia realised that if they couldn’t raise enough money for rent on their San



In 2015, researchers at Washington University in St. Louis wanted to determine which is a more effective motivator – the carrot (the promise


A rebel entrepreneur isn't afraid. If the promise of reward is not enough to motivate you into taking that plunge, then try changing your motivation to fear

Get ready to take off

When Bill Gates was just 17 he established his first business with his partners Paul Allen and Paul Gilbert. The company was called


Setbacks are simply a sign that great things are about to happen, so get ready to take off, just position yourself to shoot in the right direction

Negative people

Albert Einstein once said “Stay away from negative people, they have a problem for every solution.” He was entirely right. Negative people can


In order to protect your business and yourself, negative people should be identified as early as possible. If you share your idea with them and they

Rebel entrepreneurs don’t judge people based on their role or their title. They don’t see labels. They treat everyone with respect - cleaners, secretaries,


In 1971, Philip Zimbardo recruited students to take part in a simulated prison in Stanford’s psychology building. Half were assigned the role of



What is thinking? The practice of thinking is just asking and answering questions – that’s where our thoughts come from. If you are


Questions are more important than solutions, because as W. Clement Stone explained, they take us out of victim-mode. Writing out a list of positive

For me

Whenever we encounter a new person, opportunity or experience or even listen to a story, our brains are wired to ask the question


Once we stop asking “What’s in it for me?” and change that question to “How can I help?” - we can tap into the part of our psyche that thrives on helping on

The wisdom of stoicism can be a guiding light through tough times in business. You may encounter problems entirely out of your control, and in this instance


“You have power over your mind, not outside events. Realize this, and you will find strength.” – Marcus Aurelius During his prison sentence,


Rebel's employees need to think independently, but brainstorm together. It's most effective when they know about the session in advance, as this gives the

Brainstorm together

The very best ideas are developed carefully, and often, independent of others. In a study conducted at Yale in 1958, 48 students were


Rebel entrepreneurs take intellectual risks, emotional risks, personal risks and social risks. For a rebel entrepreneur, risk-taking is a way of life.

Take a risk

A friend of mine found herself at a crossroad in life. She wanted to be an editor, and hoped one day to establish


Big dream

During the 1960s, Walter Mischel carried out a series of studies on 600 boys and girls between the ages of three and five


Delayed gratification doesn’t just make treats taste more delicious, the practice yields better results at every stage of life. Closer to your big dream

Stress is good for you. Only if you believe that stress can kill you, it will. However, once I realised that it could work for me rather than against me

Stress is good for you

At one point in my career, it felt like stress was going to defeat me. Deadlines were mounting, I felt physically sick and


Whatever you put in now will come back to you in the future. A rebel entrepreneur will sacrifice a few years of partying now for decades of freedom later.

Sacrifice the partying

According to Isaac Newton’s first law of motion, an object at rest will remain at rest, while an object in motion will stay



The gut is so powerful, many call it ‘the second brain’. In 2011, Dr Premsyl Berick, an associate professor of gastroenterology at McMaster


A rebel entrepreneur will make decisions not solely based on their logic but their gut feeling too. They trust their gut. In business, it may feel like

Positive visualisation

In 1967, Australian psychologist Alan Richardson visited a team of college basketball players. Richardson watched the players taking free shoots at the hoop


Positive visualisation of a goal has a profound effect on the human body. A ‘goal’ here can also mean any important event, including an upcoming speech

Innovation without money

When 3D4Medical started off, I was operating entirely on a shoestring. We had just one employee – me – who worked from the


Innovation without money is possible, in fact, there’s never been a better time to start a business on a budget. Leaving aside the numerous app stores